Thursday, July 21, 2011

RIP Borders.

I was going through my email half-heartedly, clicking on a litany of ever more vague Gumtree job adverts when I saw an email from Borders- 'A fond farewell...thank you.' I heaved a huge sigh. In truth, if you've kept even half an eye on the publishing industry over the past year or so, you'd know that the bookseller has been on life support. I wasn't shocked, but I was sad.

If you've ever shopped at Borders and signed up for a store card, or vouchers and coupons you probably received the email from CEO Mike Edwards detailing the factors that led to the fall. Bottom line: no one thought that the store was a worthwhile investment, no one was willing to keep it afloat.

Now, I am probably in the minority of those lamenting over the company's demise. Big corporate behemoth with 399 stores, putting little indie bookstores out of business. I can see their point. However, cast your mind back almost 10 years to the wastes of 2003. I was a 19 year old either just emerging from what I like to call a mini-nervous breakdown or right smack dab in the middle of it (your mileage may vary). Alone and depressed, spending entire Saturdays at the newly opened Borders at Ithaca's Pyramid Mall was one of the few bright spots. Finding a nice cosy spot with books too new for the public library to have acquired yet, I would spend hours lost in the pages, only breaking to have a decadent albeit overpriced chocolate muffin.

Or there was the night the fifth Harry Potter book came out and I went all the way to the next town, in Binghampton to pick it up, and meet this girl I'd been chatting to online. It was a rainy night, but the Borders was packed. Children dressed like Hogwarts students. It remains a vivid memory eight years on.

Or how about the fact that it was the only place I could pick up FourFourTwo and World Soccer. Or that it stocked British Maxim which was at the time infinitely funnier than its American counterpart.

Or getting the second PJ Tracy novel, Live Bait half price with my 30 percent off coupon combined with a 20% off sticker. Little victories, but at the time I felt like I was WINNING.

To be honest, it would have been bad business sense for anyone to step in. They would have been basically giving a terminally sick entity something for the pain. The rise of digital media rather than hard copy means that retail outlets are probably going to go the way of the dodo.

It's not just Borders, HMV is rocking, stores like Zavvi have had to close or become online retailers. Ebooks, digital music downloads they've changed the way we consume media. Remember when we used to listen to whole CDs? Or when we'd curse our choice of book purchased in the airport before going on vacation. Those things are a thing of the past. Put your mp3 player on shuffle, and you can go from electronica to country by way of opera. Can't decide which summer blockbuster to read. Why not load them all unto your Kindle and if you get bored with one, just close it, and try the next one with a few clicks or swipes. It all plays in to our increasing ADDness as a society.

I will miss bookstores when the last one finally closes its doors, most likely in my lifetime. Ditto libraries. Imagine a future where there are no more shelves, no smell of old paper, no sound of books being scanned. Just a sterile room with a wifi hub you can download your time-sensitive book from. No browsing, no having your eye caught by an odd looking spine. No recommendations from people. No sitting on the tube and sneaking a peek at the synopses of the paperback the person opposite you is reading, as it'll be the nice black matte finish of their eReader case that you'll be looking at. No more socialising or recommending books you love to others in the store (which is truly not that weird).

It's weird, as the internet becomes ever more prevalent we become ever more insular and closed off personally. Take video games. When I got my PS3, one of my first purchases was a second controller, harking back to the days of 2 player games on nintendo and super nes. I picked up the excellent Burnout Paradise to play with my sister who likes racing games only to put it in and find out that its much vaunted multiplayer was over the internet. I refused to buy last years F1 game for the same reason- no local multiplayer. What ever happened to your friends coming over for a gaming session? Most games to dont allow for that, preferring to make you play against some snot nosed 13 year old on the other side of the world.

Books are like that. Soon our libraries will be personal- intangible files on a device. No more having people go through your bookshelves and asking about this book or that and like that the social aspect of books will be lost or changed forever.

Thanks for the memories, Borders.

1 comment:

Abimbola said...

Wow, it is interesting yet a bit frightening what the future holds. A world without the familiar old paper smell, now that I dread.

I must say I do miss the good old days and truly hope libraries and shelves remain stocked. However in saying that, the last time I went to a library, the shelves were already looking thin and books were already available as e-versions.

Sigh. RIP Borders, good piece, yet sad...